Module-1 ABOUT THE COMPANY | IGNOU Study Notes

Objectives :

After working on this module, you will be able to:

• Write down brief about the company's history and profile of activities:

• Describe about the product-lines:

• Explain the perception among customers about the company/group:

• Identify competitors; and

• Explain the future prospects of the company:

Assignment 1:

Write down a short brief about the company-its history, service proposition, product lines, perception amongst customers in the market, competitors, and future prospects

About the Company/Group: Max fashion is a group of landmark, max affers apparel, footwear women, men and children. Customers and accessories for the entire family-can expect a world-class shopping enviroment shocking the latest in international fashion from around the globe, as well as max's own label of in-house designs. Shoppers enjoy great prices on an excellent range, of ever 3.000 styles every season, in brand new designs, silhauette and fabrics etc.

Company History& Service Proposition: Launched in the VAE in may 2004, max was established in India in 2006, opening its first store in inore. Now, max India has a reach that extends to over 60 cities. It has loyal customers base of over 5.5 million, and is the most profitable value fashion format in the region.

• About Product Lines: Max fashion product line are shown below:-


• Women:-Tops, Bottoms, Winterwear, Lingerie, Oresses & Iumpsits, Sports wear, Sleep-wear, Accessories, shoes, etc.


• Men:-Top, Bottoms, Sportswear, Winterwear, Accessories (watch, sunglasses etc), shoes, etc.


• Boys:-Tops, Bottoms, Indianwear, Winterwear, Accessories, Essentials. Shoes, etc.


• Girls:-Top, Bottoms, Indianwear, Winterwear, Essentials, Accessories, Shoes, etc.

Perception Among Customers About the Company/Group:-

• Affordable:-The price is very good and anybody can easily afford/buy any item.


• Good Quality:-The quality of may item is really very-very good.


• Variety:-There in lots of Variety for anyone means for men-women, boys-girls etc.


• Comfortable:- Comfortable in going inside the store as well the goods quality in also good.


• Durable:-Companies goods are very long-lastic. They can't damage for many years.


• Trendy:-Trending items are also available.


• Customers friendly:-If there is any problem in goods, they easily replace.

About Compertitors:- Compertitors are those Companies who is established by another person or group of persons, and their motive/ work is come is famous companies who's work max fashion store.

There are some famous companies who's work is similar as max fashion:-

1. Shopper Stop,

2. Central,

3. Pantaloons,

4. Reliance Trends,

5. Westside,

6. Brand-Factory,