Objectives
After working on this module. you will be able to:
Assignmen 1
Describe the various kinds of fixtures used in the store, types of displays, classes of singages and visual communication techniques in the store. You may also comment on the effectiveness of each of these and make a report. Before you write comments, you mut interact with customers and other for right feedback.
1) Types of fixtures & effectiveness: Displaly Racksa) Description and defetcs: Displaly Racks help to set the product in the store to display it with Proper design and other proper manner. In this store is a perfect like you can display only one item of one categories if someone want to check it and that is not of this size then. He have to go and ask retailer fot their correct size to provide him for his comfortable.
b) Effectiveness and Suggestions: Drop items and hanging items attrack the customer to see that. Because we have lost of types of racks like hanging Racks and other racks if we put them outside of our store than it attracts the customer to visit the shop as well. That's why I say that proper racks can helps us.
a) Description and defetcs: We use hangers an gondola to puts our items and to display other items of the store. Hangers help to puts the clothes in proper press manner. There is a limitation as hangers take lots of area and we can put only one item in one hanger. Hanger is good but basically its take lots og space in store to display the cothes. we also use gandola. It is also a modern furniture to puts and display the that is also some reason that gondola also lots of space in store. It is use in large/ big stores.
b) Effectiveness and Suggestions: Hangers and Gandola is very good items to display the products on the store. Hangers helps to put the items in proper press manner. And gandola is very good furniture to set our items. Basically we have lots of place and options in gondola to puts the hangers on it . If you have big space in your store that also helps to look your store good and attractive and thats also helps you to attracts the customer and increase your stores sales.
a) Description and defetcs: Different singages and the different advertising poster helps your company brand and company positions in the market. Poster and the singages helps you to promote and help to promotes one or more items of the Brand. Its take lots of store in the store also its also look like we called the customers to visit our shop and feel the discounts and other proper goods items. And also give feedback to our company.
b) Effectiveness and Suggestions: Attractive singages and the attractive poster of advertising also attrack the customer towards the our store like we have brand name max fashion so we are basically contacte to clothes industries. And a advertiser who help us to promote our brands. If we promote the young person and henagers attracks to see our advertisements through that will come to our shop and buy any item if they like. To see our awesome discounts in the posters they definately comes and buy any item from our shop.
a) Description and defetcs:Visual Merchandising we have lots of VM (visual Merchandising) escpesialist in our store. we have proper techniques and proper and Proper manner to promote our business items. And to promote our products items in our store. If your retail shop is big and you have high capital to hire vm them it's very good to hire them because its attracks the customer for understanding visual Merchandising is very important.
b) Effectiveness and Suggestions: Visual Merchandising(VM) is very very important for the business because we know that there are lots of competitors present in the markets. Through vm we easily understands that our products is placed in proper manner or not. If you have big retail business and big business capital and you don't know how to set then you really need to take a VM. Because its helps to know about your basic growth fast and better
VISUAL MERCHANDISING :-
→ Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better heighlight their features and benefits. The purpose of such visual merchandising in to attract, engage, and motivate the customer towards making a purchase.
visual merchandising traditionally occurs in brick an mortar stores using a blend of lighting color combinationsm and articles of decor to stimulate an observer and generate interest.
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