Module-3 BUILDING PRODUCT KNOWLEDGE | IGNOU Study Notes

Objectives :

After working on this module, you will be able to:

• Analyse the products of similar line in the store;


• Describe the differences between products of the same line;


• Explain uses/ benefits to be accrued to Customers; and


• Describe special terms and conditions, if any.

Assignment 1

Choose any one product in the retail storer using the Table below as a guide taking product Safola Gold, as an example and collect all the information regarding the product you have chosen and place all such information in hte tables placed in the text two pages.

QUESTION	ANSWER -PRODUCT Saffola Gold
(A) Description
What is the Product called?	Saffola Gold original
What is it made of?	70% Rice Bran Oil(RBO) and 30% of Saffola Oil (Kardi oil).
Who makes it?	Marico Industires
What variations are there?	Other Saffola Brand Oils are Saffola, Saffola Tasty Blend, Saffola Kardi
What are the differences between variations?	The oil composition is different, benefits are different,prices are different
How much does it cost?	Check product label (Price vaies, as it is a commodity)
How does it compare with similar items?	Check lables
(B) USE/Benefits
What does it do?	Helps reduce cholesterol Absorbs less into your food Hence especially good for frying foods
How does it do it?	Contains Rice Oil(RBO): which has heart healthy nutrients in RBO such as tocotrienols and oryzanol are known for their cholesterol lowering ability. Contains Saffola (Kardi) Oil: which has Linoleic acid, an omega-6-polyunsaturated fatty acid, that helps reduce cholesteral levels. Contains Vitamin E that helps retard aginz and prevents heat disease. How Low Absorb Technology: LoSorb technology makes the oil more stable during deep-frying. When food is fried in Saffola Gold, there is lesser of the unhealthy degraded compunds formed.
What are the special features?
Any safety aspects/ precautions?	Nil
(C) Terms/Conditions
Any special terms and conditions?	Nil

Write briefly about the product you have selected for study:

Question/ Answer Boost Max Fashion
(A) Description :-
Q-1 what is it made of?
Ans- Upper ultrakit fiber base boost base leather.

Q-2 Who make it?
Ans- Max fashion put Ltd.

Q-3 What variation are there?
Ans- Max fashion ultra boost items.

Q-4 What are the difference b/w variation?
Ans- The clothes composition is different benefits are different price are different:-
(i). How much does it cost?
Ans- 1900
(ii). How does it compare with similar items? Ans- Labels

(B) Use/ benefits:-
Q-1 What does it do?
Ans- More strechible, freely walk, feely run, never Left colors.

Q-2 How does it do it?
Ans- Made from the ultra boost its have ultra boost name that making the products more comfortable and freely to use. You can easily go anyside for wear these clothes.
→ You easily go to any party for wear these clothes.
→ You can go gym after wear these clothes.
→ Easily and comfortable clothes.
→ Swet free.
→ Any body can wear these dresses, whether it is male or female and some more information are given below it :-

(1) Sweat free.
(2) Easy to dry it
(3) Long - elastic
(4) Color not reduce
(5) Strechible
(6) Come and try one time.

Assignment 2:

Using the following Table as guideline put down the features and corresponding customer benefits of the same product you had chosen earlier under Assignment 1 in this Section :-

An example is given below for Saffola Gold for your information.

Product Feature	Corresponding Benefit
Contains Oryzanol	This helps in reducing "bad cholesterol" and increasing "good choldesterol". It benefits the heart.
Contains Vitamin E.	This helps to decrease the negative effects of ageing.
Has LoSorb Technology	This allows less oils to be abosorbed into the food, and is therefore a good option for deep frying food.

Based on the above Table you are required to develop similar responses taking the previous examples you have studied in this section.

Table(Write briefly on a selected product/ services you have choosen from the retail store):-

Product features :- (Product is Clothes):

(1). Fiber Made:-

→ This clothes is totally made through a single fiber thread and such fiber helps to maintain such clothes.

(2). Long - Elastic:-

→ Through single fiber thread such clothes are very elastic/ strachible, if you streah these cothes they never break

(3). Light Weight:-

→ The weight of the combination of items in bulk is very light.

(4). Easy to Tranport:-

→ Easily transport to any area's.

Table (Write briefly on a selected product/ services):

→ Our product is based on clothes and we know that, if we taking about cothes it means these ae shirts, pants, Jeans, t- shirt etc.

→ These cothes have some identify peoples wear different types of cothes such cothes have different brands our brand is max fashion
but there are many retailers an brands like reliance trends, pendolooms, etc.

→ Some clothes are looking as: